Employer Branding for Recruiters Micro-Academy

This micro-academy is built to help recruiters actively shape and communicate an authentic employer brand, even without a marketing background. You will learn how candidates really research employers and which signals they notice first across job ads, social media, and review sites. The content helps you translate internal reality—culture, leadership style, and growth opportunities—into clear, honest external messaging. You will receive frameworks for building simple candidate personas to guide your communication tone and content. The micro-academy demonstrates how to create basic content pieces such as employee spotlights, day-in-the-life posts, and hiring process explainers. It also covers how to collaborate with marketing teams when they exist, and how to operate if they do not. You will see how employer branding influences lead quality and candidate trust throughout the process. A set of planning templates helps you organize small, consistent branding actions each week, rather than one-off campaigns. By the end, you will be able to represent your organization in a way that feels both attractive and truthful to candidates. This leads to better alignment and fewer surprises after hiring.

Format
Short video lessons + content planning templates + employer brand messaging workbook

Duration
3-week micro-academy (self-paced)

What You’ll Learn
• Employer branding basics for recruiters
• Candidate persona building
• Simple content creation for hiring
• Collaboration with marketing or leadership

Target Audience
In-house recruiters, HR professionals, and small businesses that want to improve how they present themselves to candidates.